The study of Fast Fashion in young females and the factors affecting their Consumer Behavior

Fashion is a billion-dollar industry utilizing many individuals and creating great employment opportunities around the globe. Since the time that the economy has turned out to be more global, purchasers have been influenced by this fast expanding industry. Towards the late 1980's, a few huge retailers have overwhelmed the fashion business. Over the previous decades the fashion business has experienced some major basic changes (Shen, Wang, Lo & Shum, 2012). It is the product of modern age. The demand for fashion products is increasing fast and to fulfil this demand, the designers and textile people are becoming more creative and bringing new styles in the market. Before the mid-nineteenth century, all garments were handcrafted for people on request from tailors